Qualified RFQs & inquiries
The inquiries your sales team would actually take a call on, counted from your CRM or RFQ records, not from form spam. For Vantage Plastics this went from 30 to 152 over 24 months. This is the number we optimize toward.
Results & Case Studies
Proof, not promises.
We lead with the only marketing number that pays the bills: qualified inquiries. The headline below is one client, verified over 24 months, with zero ad spend. Every figure on this page resolves to a real RFQ, a measured impression, or a named partner.
Featured Case Study
How did one Michigan thermoformer 5X its RFQs in 24 months?
Vantage Plastics & its family of 5 companies
Vantage Plastics, a mid-market Michigan thermoformer, was running a basic brochure site that buyers could not find or compare. We rebuilt a full marketing system across the flagship and every sister brand, then measured the only outcome that matters to a quote-driven shop: verified requests for quote.
30 to 152 verified RFQs in 24 months, with $0 in ad spend. Source: Vantage Plastics RFQ records and Google Search Console, 24-month window.
- Qualified RFQs grew 5X, from 30 to 152 over 24 months.
- Search impressions climbed from 466,000 to 2.1 million.
- Organic clicks rose from 2,000 to 18,100 in the same window.
- Every result delivered with zero paid advertising.
Owner-led operators we partner with across manufacturing, consumer and local service businesses, and mission-driven work
Vantage Plastics
Manufacturing
Pro-Line Coatings
Consumer Services
MiHIA
Mission-Driven
How We Measure
What counts as a result here?
A result is a number tied to revenue, not a vanity metric. We track four things in order of business value, report them on a shared dashboard, and read them as a sequence: visibility leads to engagement, engagement leads to pipeline, pipeline leads to qualified inquiries. Most of the movement shows up over 3 to 6 months as the work compounds, not in the first few weeks.
Pipeline & conversion
How inquiries move from first visit to quote. We watch which pages and content sources produce the inquiries that close, then put more weight behind what works and cut what does not.
Engagement
Organic clicks, time on key capability pages, and social interaction from the right buyers. Vantage organic clicks grew from 2,000 to 18,100, a signal that the right people are reading, not just arriving.
Search impressions
The top of the funnel: how often you show up when buyers search. Vantage went from 466,000 to 2.1 million impressions. Useful as an early indicator, but it is the input to RFQs, never the headline.
Results compound. The first 90 days build the foundation; the meaningful curve in RFQs and pipeline typically appears across months 3 to 6 and keeps climbing from there. See how engagements are structured
Start Your Proof
Want results like these for your business?
Book a 30-minute discovery call and we'll map the fastest path from your current site to qualified inquiries. No pitch deck, no obligation.