Qualified inquiries
The calls, forms, and RFQs you'd actually take, counted from your records instead of form spam. This is the number I work toward.
Results
The clearest evidence is Vantage Plastics, where Tim Bish worked as in-house marketing lead. Over a 24-month window, qualified RFQs grew from 30 to 152, organic clicks from 2,000 to 18,100, and search impressions from 466,000 to 2.1 million, all with $0 in ad spend.
Source: Vantage Plastics RFQ records and Google Search Console, 24-month window during Tim Bish's in-house tenure.
The numbers
| Measure | Start of window | End of 24 months |
|---|---|---|
| Qualified RFQs | 30 | 152 |
| Organic search clicks | 2,000 | 18,100 |
| Search impressions | 466,000 | 2.1 million |
| Ad spend | $0 | $0 |
How results are measured
Four numbers, read as a sequence. Visibility leads to engagement, engagement leads to inquiries, and inquiries lead to jobs.
The calls, forms, and RFQs you'd actually take, counted from your records instead of form spam. This is the number I work toward.
Which pages, posts, and searches produce the inquiries that close, so effort moves toward what works.
Clicks, time on key pages, and interaction from the right people.
How often you show up in search and AI answers. Useful as an early signal, never the headline.
Current clients
The newer engagements are still compounding, so this is the work underway. Numbers go on this page when they're real.
A truck coatings and accessories shop serving the Great Lakes Bay Region since 1998, with the kind of real work customers want to see. The work: a rebuilt, search-ready website, an updated Google Business Profile, and a steady Facebook and Instagram program written in the owner's plain, practical voice.
In business since 2006, MichiganPro serves homebuyers across Michigan's Lower Peninsula. The work: a new website built around the questions buyers ask before they book, plus Facebook and LinkedIn launched from scratch.
Tim serves as MiHIA's fractional Communications and Marketing Strategist, handling social media, website content, and partner communications for a nonprofit convener serving central and eastern Michigan.
Patience, on purpose
Because the work compounds, and real numbers shown late beat inflated numbers shown early. At Vantage, the meaningful climb in RFQs showed up between months 3 and 6. When the newer engagements cross that line, their results go on this page with the source listed.
Results from Tim Bish's in-house tenure as marketing lead at Vantage Plastics. Source: Vantage RFQ records and Google Search Console, 24-month window.
Next step
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