How it works
How does a part-time in-house marketer get started?
The way a good new hire does: learn the business, fix the foundation, ship real work, and report on what it produced. Socoz Design's first 90 days follow that order, and each phase ends with something you can see.
Free, no obligation. You'll talk to me directly, and I reply within one business day.
Before day one
What happens before day one?
A discovery call to understand what you do, who you want to reach, and what you've already tried. If there's a fit, a Growth Audit or a scoping session comes next, then a one-page proposal and a written agreement. No long sales cycle.
The 90-day plan
Three phases. Something you can see at the end of each one.
Learn and fix
I start where any new employee should: learning the business. The kickoff is a working session with you and your team and a live walkthrough of the shop, floor, or office, including conversations with whoever talks to customers most. Then comes a full audit of your website, search presence, Google Business Profile, and social accounts. The foundation gets fixed in this window: analytics, structured data, profiles, and anything quietly costing you inquiries. You get the 90-day plan in writing by the end of the month.
Ship
Real work goes live: new or rebuilt pages, the first content pieces, and a steady social schedule. I watch which pages and posts your actual buyers respond to and put more weight behind what works.
Report
Results are measured against inquiries and jobs, in that order, and explained in plain English. You get the dashboard, what I learned, and the plan for the next quarter.
A normal month
What does a normal month look like after that?
On Starter, a normal month includes about 12 social posts and a blog post built from your real work, ongoing site improvements, and a monthly report with a 30-minute review. Growth adds more posts, more channels, and a quarterly strategy session.
What I need from you
What do you need from me?
About an hour at kickoff, 30 minutes a month for the review, access to your website and accounts, and quick answers when I have a question about how something works. And a few phone photos of real jobs each month, using the shot list I give you.
Measuring it
How will I know it's working?
Four measures, in order of business value: qualified inquiries, where those inquiries came from, engagement from the right people, and search visibility. Visibility is the earliest signal and the least important. Inquiries are the number that matters. At Vantage, qualified RFQs grew from 30 to 152 over 24 months, and the meaningful climb showed up between months 3 and 6.
Where AI fits
Where does AI fit into the work?
AI speeds up research, drafting, and the technical structure of every page. Everything it produces gets checked against what's true about your business before it ships. The questions, the judgment, and the relationship stay with a person.
Quick answers before the first call
The assumptions worth clearing up before the first call.
How fast will I see results?
Foundation fixes land in the first 30 days and real work is live by day 60. At Vantage Plastics, the meaningful climb in qualified RFQs showed up between months 3 and 6.
How do approvals work?
You review deliverables before they publish, with two business days to approve or request changes. Social content runs on a schedule you see in advance.
Do I need to post on social media every day?
No. Starter includes three posts a week on up to two platforms, chosen for where your customers actually spend time.
What if I don't like something?
Say so and it gets changed. The monthly review exists so problems surface in weeks, not quarters.
Next step
Ready to start the first 90 days?
Free, no obligation. You'll talk to me directly, and I reply within one business day.