Socoz Design · Based in Saginaw, serving Michigan

Your in-house marketer, part-time.

I ran marketing inside Vantage Plastics for three years. Over 24 months, their qualified quote requests grew from 30 to 152 without a dollar spent on ads. Socoz Design puts that same in-house role, part-time, inside a handful of owner-led businesses across Michigan.

Book a Discovery Call See what the role includes

Free, no obligation. You'll talk to me directly, and I reply within one business day.

Just need a website? Web design from $999

30 → 152 Qualified RFQs

$0 Ad spend

2,000 → 18,100 Organic search clicks

24 months In-house at Vantage Plastics

Results from Tim Bish's in-house tenure as marketing lead at Vantage Plastics. Source: Vantage RFQ records and Google Search Console, 24-month window.

Owner-led businesses that work with Socoz Design

Manufacturing

Consumer Services

Home Inspections

MiHIA, the Michigan Health Improvement Alliance

Mission-Driven

Sound familiar?

When owners hire me, they usually say some version of two things. They feel behind on their website and social media, and they're tired of writing checks for radio spots and Google Ads they can't tie to a single job.

“We've been doing it ourselves.”

The owner posts when there's time, the website gets patched between jobs, and nobody's actual job is to make it all add up. Plenty of effort, and nobody owning the result.

“We're paying for ads we can't tie to a job.”

Radio spots, Google Ads, and page-count packages that show up as an invoice every month and never as a name on a work order. Spending isn't the problem. Not knowing what it produced is.

“Our website is a brochure.”

When I started at Vantage Plastics, the company ran on a basic brochure site. By the end of a 24-month window, qualified RFQs had grown from 30 to 152, and none of that growth came from ads.

If one of those sounds like your business, the missing piece is usually a person who owns the job every week.

The role

What does a part-time in-house marketer actually do?

A part-time in-house marketer does the work a full-time marketing hire would do (website, content, social media, and reporting) on part-time hours, and learns your business the way an employee would instead of from the outside. Socoz Design provides that role to owner-led businesses starting at $2,999 per month.

Four things make it in-house.

I learn the business the way an employee would.

Before I write a word, I learn how you quote, what your best jobs look like, and which customers you'd clone if you could. The kickoff is a working session with you and your team and a live walkthrough of how your operation actually runs.

Your content comes from your real work.

Real parts, real jobs, and real people, captured at your business and turned into pages and posts that sound like you. I give your team a simple shot list for their phones, and I turn what you capture into content every month.

You talk to the person doing the work.

No account manager, no junior staffer learning your industry on your retainer, no approval chain between your feedback and the finished piece.

Your website runs on Socoz CMS.

Every site I build runs on Socoz CMS, the platform behind every Socoz Design website. It works differently from WordPress: no theme and plugin stack to license, patch, and troubleshoot, and pages that Google and AI assistants can read.

Compare this to hiring or an agency

Compared

How does that compare to hiring, an agency, or buying ads?

	Full-time marketing hire	Marketing agency	Paid ads	Socoz Design
Knows your business from the inside	Yes, after months of ramp-up	Learns it from the outside	No	Yes, learned the way an employee learns it: from the owner, the team, and the work
Who does the work	One employee	Often staff behind an account manager	The ad platform	Tim Bish, directly
How results are measured	Whatever you ask for	Reports, often on reach and impressions	Clicks and cost per click	Qualified inquiries and jobs, monthly, in plain English
Cost	Salary, benefits, and software	Retainer, often plus ad budget	Ongoing spend	From $2,999 per month, or a website from $999

See the full comparison

Where to start

Where do most owners start?

Most start with a website or go straight to the part-time role. The Growth Audit sits in between for owners who want a plan before they commit.

One-time build

Web Design

from $999

A fast site that Google and AI assistants can read, written around what you actually sell.

Monthly

Care Plan

monthly

Hosting, maintenance, and a quarterly check-in, priced by site size.

One-time

Growth Audit

$1,499

A 20-page diagnostic and 90-day roadmap, plus a 60-minute review. The fee credits toward a monthly plan.

12-month partnership

Starter

from $2,999/mo

The part-time in-house role: a site build or refresh, two social profiles, three posts a week, a monthly blog post, and a monthly review.

12-month partnership

Growth

from $3,999/mo

More hours in the seat: unlimited profiles, five posts a week, two blog posts a month, and a quarterly strategy review.

Compare plans and pricing

Proof

What happened when I did this job full-time?

Vantage Plastics · in-house marketing lead, 2023 to 2025

From 2023 to 2025, as the in-house marketing lead at Vantage Plastics, I rebuilt the website around the questions real buyers ask, structured every page to be found and cited, and ran the marketing month after month across five business units and a nonprofit, by myself. Qualified RFQs grew from 30 to 152 over 24 months. Organic search clicks rose from 2,000 to 18,100. Ad spend stayed at $0.

When I went independent, Vantage stayed on as a Socoz Design client.

Read the Vantage story See how results are measured

Thermoformed returnable pallet made at Vantage Plastics — Thermoformed returnable pallet · Vantage Plastics, Michigan

The first 90 days

What happens in the first 90 days?

The same thing that happens with any good new hire: learn the business, fix the foundation, then ship real work and report on what it produced.

Days 1 to 30

Learn and fix

A working kickoff to learn the business, a full audit of your site, search presence, and social, and the foundation repaired: analytics, Google Business Profile, structured data, and profiles. You get the 90-day plan in writing.

Days 31 to 60

Ship

New pages, the first content, and a steady social schedule go live. I watch what your actual buyers respond to and put more weight behind it.

Days 61 to 90

Report

Results measured against inquiries and jobs, explained in plain English, with the plan for the next quarter.

See the full 90-day plan

Free site audit

Want to see how your site scores first?

Send me your website and I'll score it against the 15 things real prospects check before they call, fill out a form, or send an RFQ. You'll get the 3 to 5 fastest fixes, ranked by impact, within one business day. If I've stopped by your business, this is the report I mentioned.

A hands-on review of your actual site, not a generic checklist
Scored on findability, proof, clarity, and conversion
The 3 to 5 fastest fixes, ranked by impact
One business day, no obligation

Every audit ends with one of four honest answers: You can fix these yourself. Your foundation needs work, and a new website is the fix. The problems are bigger than the site, and a Growth Audit is the next step. Or nobody owns this job, and that's what the part-time role is for. Plenty of audits end with the first answer.

Who does the work

Who is doing the work?

I'm Tim Bish. I've spent 19 years in marketing and training, including three years running marketing inside Vantage Plastics, where I learned what a buyer types before requesting a quote and what an owner needs to see before trusting a marketing budget. Socoz Design is how I do that job for more than one business. When you hire Socoz Design, I'm the one on your account, on the phone, and answering for the results.

Tim Bish Founder, Socoz Design · 19 years in marketing and training

More about me

How it gets done

How can one person cover a whole marketing department?

AI handles the heavy lifting on research, first drafts, site structure, and search markup, which turns a week of team production into a day of work. Strategy, judgment, and accuracy stay with me. AI never decides what your customers care about or how your process actually works. That efficiency is also why a search-ready website starts at $999.

Frequently asked questions

Quick answers to common questions. For anything else, book a discovery call.

What is a part-time in-house marketer?

A marketer who does the job of a full-time marketing hire (website, content, social media, and reporting) on part-time hours, with enough time inside the business to know it the way an employee would. Socoz Design, based in Saginaw, Michigan, provides that role to owner-led businesses starting at $2,999 per month.

How is Socoz Design different from a marketing agency?

At Socoz Design, the person you talk to is the person doing the work: Tim Bish, who ran marketing in-house at Vantage Plastics for three years. There's no account manager or hand-off to staff, and the work starts by learning your business the way an employee would.

Do you run Google Ads or radio campaigns?

No. Socoz Design builds marketing that keeps working after it's published: a website that search engines and AI assistants can read, content that answers real customer questions, and a steady social presence. The Vantage Plastics results came with $0 in ad spend. If ads make sense later, they perform better when they point to a site built to convert.

How much does Socoz Design cost?

Websites start at $999. The Growth Audit is $1,499 and credits toward a monthly plan. The part-time in-house role starts at $2,999 per month on Starter or $3,999 per month on Growth, both as 12-month partnerships.

How many clients do you take on?

A limited number, on purpose, so each one gets real hours and real attention. If Tim is full, he'll tell you when the next spot opens.

What happens if you're sick or on vacation?

Content is planned and scheduled ahead, your accounts stay in your name, and the current plan is always in writing. A week away doesn't stop your marketing.

Do you only work with manufacturers?

No. Manufacturing is where Tim did the job full-time and where the deepest proof sits. Socoz Design clients also include Pro-Line Coatings, a Bay City truck coatings and accessories shop; MichiganPro Home Inspections, serving Michigan's Lower Peninsula; and MiHIA, a regional health alliance.

Where does Socoz Design work?

Across Michigan. Socoz Design is based in Saginaw and serves owner-led businesses statewide, from the Great Lakes Bay Region to Metro Detroit, Grand Rapids, and West Michigan, plus clients outside the state. The work is delivered the same way wherever you are.

Why are monthly plans 12-month partnerships?

Search visibility, content, and social presence compound. At Vantage, the meaningful climb in RFQs showed up between months 3 and 6 and kept building from there. Twelve months gives the work room to pay off. If you'd rather start smaller, start with a $999 website or the Growth Audit.

Next step

Want a marketer who knows your business from the inside?

Tell me what you do, who you want to reach, and what you've already tried. I'll tell you honestly whether the part-time role, a website, or neither makes sense.

Book a Discovery Call Send a Message

Free, no obligation. You'll talk to me directly, and I reply within one business day.

Same person. Different job.

Wrong door?

Marketing in good shape, but your team needs help actually using AI? That's Understanding Your AI, my separate training practice: hands-on training on your team's real work, with a 30-day adoption report that shows what changed.

Train my team