How It Works

The first 90 days of fractional marketing.

Most fractional marketing engagements start slow. A month of strategy decks. Vague status updates. Nothing your buyers can actually see. Socoz Design works the opposite way. Audits in week one. Real output by week two. Reporting written in plain English by month three. Here is the full breakdown.

Book a Discovery Call See the 90-Day Plan

Socoz Design is a fractional marketing practice serving SMB manufacturers and technical B2B companies in Michigan's Great Lakes Bay Region. Engagements run as monthly retainers structured as a 12-month build, with the first 90 days organized into three phases: audit and setup (days 1 to 30), build and test (days 31 to 60), and refine and plan (days 61 to 90).

Service: Fractional marketing for SMB manufacturers and technical B2B companies.
Service Area: Saginaw, Bay City, Midland, and Michigan's Great Lakes Bay Region.
Structure: Monthly retainers, 12-month engagements, three 30-day phases.
Pricing: Plans start at $3,000 per month and scale with content volume. See plans.

Findable

Your buyers can locate you on Google, LinkedIn, and AI search without needing a referral.

Provable

Capabilities, certifications, and customer outcomes are visible on your website, not buried in PDFs you email after the fact.

Consistent

The website, social, and sales materials all sound like one company. Yours.

Measurable

Every move ties back to RFQs, search visibility, or a metric leadership cares about.

The 90-Day Plan

Three phases. Real output in every one.

The first 90 days are not about pretending marketing can do everything overnight. They are about building enough structure and momentum that growth has something to compound from in months four through twelve.

Days 1 to 30 · Audit and Setup

Access, audit, and decisions.

Month one is unglamorous and necessary. We get access, audit what exists, and lock in the workflows everything else depends on. Companies that skip this phase usually find out the hard way around month four, when no one can answer who is supposed to approve what.

Full audit of website, social profiles, brand assets, sales materials, and current marketing activity.
Define ideal customers, priority capabilities, best-fit RFQs, and the marketing goals leadership actually cares about.
Document NDAs, content boundaries, and what can or cannot be photographed, named, or posted.
Lock the approval workflow. Who signs off on what, and how fast.
Map the website framework, core pages, RFQ paths, and the first content priorities.
Set baseline metrics so future progress has something to compare to.

Days 31 to 60 · Build and Test

Real work goes live.

Month two is when your team and your buyers start seeing real output. Pages get rebuilt. Posts go up on a real cadence. We test which messages and formats actually earn attention from your buyers, not the ones that win agency awards.

Build or rebuild core website pages around capabilities, industries, services, and quoting.
Structure pages for SEO, AI search readiness (AEO), internal linking, and buyer education.
Launch a steady social cadence on the platforms your buyers actually use.
Convert processes, products, and the questions your sales team answers daily into content.
A/B test hooks, formats, and angles so we learn what your audience responds to.
Identify content trees where one strong idea fuels social posts, web copy, FAQs, and visuals.

Days 61 to 90 · Refine and Plan

Signals, refinement, and the next quarter.

By month three, real signals exist. Some content works. Some does not. That is not failure. That is market feedback, which beats "we have always done it this way." We use it to refine the calendar and plan what compounds in the next quarter.

Review search visibility, website activity, social performance, and early RFQ signals.
Identify what is earning attention, what needs reframing, and what should be expanded.
Improve calls to action, FAQs, metadata, internal links, and the highest-traffic pages.
Refine the content calendar based on what your audience actually responds to.
Deliver monthly reporting that explains the numbers in plain English.
Build the next-quarter plan so the work compounds instead of resetting.

Most manufacturers do more interesting work than their website and social media suggest. The first 90 days fix that mismatch.

The Working Agreement

What you get. What we need.

Fractional marketing breaks when expectations stay vague. So we make them concrete on day one and revisit them every month.

What you can expect

Communication you do not have to chase

You will know what is being built, what is waiting on approval, what information we need next, and what the upcoming priorities are. No mystery.

Real output every week

Pages, posts, refinements, audits. Visible work your team and your buyers can both see. Not status updates dressed up as deliverables.

Reports you can actually read

Monthly reporting that connects activity to RFQs, search growth, and audience signals, written for humans.

What we need from you

Access

Website, domain, hosting, analytics, social profiles, brand assets, photos, videos, sales materials, and the people inside your shop who know the work best.

Direction

Clear goals, timely feedback, realistic priorities, and a practical approval process. Ten approvers for one LinkedIn post is how good ideas go to die.

Expertise

Your team knows the products, processes, problems, and customers. Our job is to translate that into marketing your buyers can actually understand.

What does fractional marketing cost?

Plans start at $3,000 per month. Engagements run as monthly retainers structured to compound over twelve months. Plans scale with team size, content volume, and how active you want the website and social presence to be.

See Plans and Pricing

Common Questions

Quick answers before we talk.

Fractional engagements work best when the assumptions are clear from the start.

Will we see results in the first 90 days of fractional marketing?

You will see the foundation change quickly. Cleaner messaging, a steady social cadence, sharper website direction, working RFQ paths, and early performance signals. Meaningful pipeline growth compounds over time, which is why every Socoz Design engagement is structured as a 12-month build. Anyone promising 30 days to qualified leads is selling you something different.

Do you need us to create the content for our marketing?

No. Socoz Design needs access to your expertise. The people, the processes, the customer conversations, and the work you can show publicly. We turn that into website content, social posts, blog ideas, and the rest of the marketing system.

What if our manufacturing company has NDAs or cannot show customer work?

Common in manufacturing and technical B2B. We define what can and cannot be shared during the first month audit, then build content around safe processes, general capabilities, team expertise, educational topics, and approved visuals. Confidentiality is a normal constraint we plan around.

Does Socoz Design use AI for client work?

Yes, heavily and openly. Production AI workflows handle research, content structure, SEO and AEO optimization, and iteration speed. That is how a single fractional partner delivers the volume of a small in-house team. Strategy, taste, and judgment stay with the human running the account.

How much does fractional marketing cost?

Plans start at $3,000 per month. Engagements run as monthly retainers structured to compound over twelve months. Pricing scales with team size, content volume, and how active you want the website and social presence to be. The full pricing page lays out current tiers.

Who is Socoz Design not a good fit for?

Companies looking for a freelancer to take orders post by post. Companies that will not grant access to analytics, social accounts, or the website. Companies where the approval process requires four signatures for a Tuesday LinkedIn post. Marketing has to be treated as a system for this structure to work.

Start the Conversation

Ready to make your work easier to find?

If your website is outdated, your social is inconsistent, or your shop does excellent work that buyers are not seeing, this is how we start fixing it. The first conversation is free and direct.

Book a Discovery Call See Pricing